We’re one week away from RampUp 2023, the occasion the place world advertising and marketing and tech leaders come collectively to attach and share how they use knowledge to energy higher buyer journeys.
This 12 months’s RampUp is all about connecting knowledge, individuals, and types. We’ve invited government thought leaders from main retailers and CPG manufacturers, together with Albertsons, Greenback Normal, Mars, P&G, and Walgreens, who’re on the forefront of progressive knowledge collaboration. If you happen to’re a retailer or CPG model attending RampUp, listed here are just a few periods you gained’t need to miss.
Day 1: Tuesday, Feb. 28
Retail Media Roundup
10:30-11:30 am PT
Be a part of us for a novel mixer the place manufacturers could make one-to-one connections with prime retail media networks (RMNs) within the {industry}. Be taught extra about how RMNs can leverage knowledge to attach you to customers and supply insights about your model.
Opening Keynote: Extra Related than Ever: The Way forward for Information Collaboration
1:30-2:00 pm PT
We’ve come a great distance for the reason that early days of codeshare and the marvel of receiving transaction-level knowledge. Information collaboration has grown from a technique solely a handful of manufacturers may execute and profit from to a privacy-first, cross-industry follow deployed to discover new enterprise fashions and deepen accomplice and buyer relationships. Be a part of this session to find out how the seemingly inconceivable got here to be, and what’s new and subsequent in knowledge collaboration.
Who Owns Information Collaboration Anyway?
2:30-3:00 pm PT
Being on the helm of information collaboration requires a agency grasp of enterprise improvement, technical infrastructure, privateness, and safety, which might make it difficult to imagine possession. Hear from our panelists on how they developed the talents to personal knowledge collaboration technique and execution at their manufacturers, finally positioning them to really personal their knowledge future.
Making Information Scrumptious within the Cloud
3:15-3:45 pm PT
In case your mission is to make life scrumptious, how do you utilize knowledge to ship on that globally? Don’t miss this session that includes Jason Huertas and Sid Mandati from Kraft Heinz, who will share how they work with inside stakeholders and expertise companions to leverage Kraft Heinz’s enterprise knowledge to offer shopper insights and drive ROI throughout paid media investments. Jason and Sid have led the creation of Kraft Heinz’s proprietary shopper insights engine, dubbed the Kraft-O-Matic, leveraging Google Cloud and LiveRamp’s clear room to counterpoint first-party knowledge, activate paid media campaigns, and measure incremental gross sales elevate to grasp media effectiveness.
Main Lengthy-term Advertising Change and Enterprise Impression with Information
4:15-4:45 pm PT
Each model is aware of when it’s prepared for the subsequent evolution of their advertising and marketing technique and a extra subtle, results-driven strategy—that is precisely what occurred to Avocados From Mexico. On this fireplace chat, Ivonne Kinser shares how the “model that wasn’t alleged to be a model” turned a number one innovator in advertising and marketing by working with LiveRamp to leverage and shield buyer knowledge (garnered from high-stakes occasions just like the Tremendous Bowl) and found a brand new technique to ship impactful, long-lasting enterprise outcomes.
Day 2: Wednesday, March 1
Keynote: Commerce Media’s Subsequent Frontier
10:10-10:30 am PT
Sam’s Membership and Walgreens invested early in retail media and have reaped the advantages of being first movers within the area. Now targeted on the subsequent degree of progress, our keynote audio system are forging forward with progressive relationships and expertise to entry new audiences. You gained’t need to miss this session to be taught how one can capitalize on the expansion of retail media and higher leverage your knowledge, expertise, and media investments to interact customers.
Keynote: Energy Retail Media Innovation Throughout a Close to-Infinite Community
10:30-10:50 am PT
Retail media networks have confirmed to be the golden ticket for manufacturers looking for to supply higher buyer experiences at scale. Few leaders know this higher than Chad Fox, CMO at Greenback Normal, and Ellen Mulryan, Senior Director, Retail Information Partnerships, at The Commerce Desk. On this keynote session, our audio system will focus on Greenback Normal’s management in working instantly with numerous manufacturers and connecting knowledge throughout the ecosystem. This seismic shift in retailer-supplier knowledge collaboration permits Greenback Normal and its companions to extend each media effectivity and innovation whereas pushing out the frontier of protected, safe, knowledge utilization.
The Way forward for Privateness-First Measurement is Right here
11:00-11:30 am PT
The way forward for measurement can’t depend on pixel or direct knowledge sharing. What replaces these outdated, stopgap strategies are direct publisher-brand knowledge collaborations facilitated by way of enhanced clear room environments. Hear from the manufacturers and publishers leaning into this infrastructure for constructing belief whereas sustaining management over their first-party knowledge and why this heralds an thrilling new future for all the ecosystem.
Construct Your Media Community Flywheel
11:00-11:30 am PT
Retailers with various, predictable income streams are the winners, now and into the long run. One key to incomes predictable income is knowing how helpful your first-party knowledge belongings could also be to companions, and from there, how they can be utilized in a privacy-conscious technique to obtain shared objectives—stronger ROI, higher buyer intelligence, extra participating experiences, and higher loyalty. Be a part of this presentation to listen to how main retailers have unlocked the facility of information to construct privacy-safe media networks and the way they’ve leveraged id to drive media activation, measurement, and insights to gas the flywheel for progress.
How Retail Media Exploded and What’s Subsequent
11:45 am-12:15 pm PT
Nearly everybody desires in on retail media. Is it too late for newcomers to vie for manufacturers’ promoting {dollars}? How can incumbents keep on prime amid a slowdown in shopper spending? Hear from each retailers and CPGs on what’s new and subsequent on either side of the commerce media increase, whether or not you’re a brand new entrant, a long-time innovator, or someplace within the center.
Unlocking Deeper Insights by way of Information Clear Rooms
2:15 -2:45 pm PT
Information clear rooms are solely as helpful because the outcomes they produce. As the necessity to develop deeper viewers insights and show ROI intensifies, entrepreneurs who put money into knowledge clear rooms that not solely arrange, analyze, and measure knowledge, but additionally assist plan, activate, and measure advertising and marketing spend, are higher positioned to win with clients. Learn the way a model and writer are collaborating by way of LiveRamp to enhance effectivity, energy the invention of recent audiences, and improve correct measurement.
Try the total occasion agenda and keep up-to-date on future RampUp occasions on the RampUp web site.
