Boston Consulting Group refers to retail media as a $100 billion alternative, presenting a serious alternative for CPG suppliers to attach with customers and higher perceive their wants by way of information collaboration.
Six years in the past we launched into a journey with Carrefour, a number one world retailer, to not solely enhance their advertising efforts however speed up their evolution into an industry-leading data-driven retailer. Carrefour needed greater than to simply perceive their very own buyer journeys—it was paramount to construct and share these new strong client insights and capabilities with CPG companions and suppliers to raised serve thousands and thousands of their consumers world wide. Thus, Carrefour Hyperlinks was born.
“As a profitable first transformation plan involves its finish, we now need to rework Carrefour, a conventional retailer with e-commerce capabilities, right into a digital retail firm, which locations digital and information on the coronary heart of operations and its worth creation mannequin. This profound change, which we intend to hold out by 2026, will unleash the total potential of omnichannel, which is in the present day the DNA of Carrefour and a novel asset within the {industry}.” – Alexandre Bompard, Chairman and CEO, Carrefour
The Carrefour Hyperlinks platform permits Carrefour’s companions to hold out advertising campaigns throughout all group belongings (web sites, functions, shops) and measure their actual end-to-end affect, from visibility to gross sales transactions. Protected Haven helps energy this secure, safe connection between Carrefour and its companions on a worldwide scale.
Just lately, Warren Jenson, President of LiveRamp, was invited to Carrefour’s Digital Day 2021 to share how LiveRamp helps Carrefour turn into a worldwide chief in information and retail media.
Addressing the viewers, Warren mentioned, “I might ask all people to consider Metcalfe’s regulation, which is all concerning the worth of a community and the way it grows exponentially as you add further nodes. If you concentrate on the place we’re in the present day, and then you definitely forecast out 12, 24, 36 months, we’re not speaking a few community at Carrefour with 30 nodes, we’ll be speaking a few community with a whole bunch, if not hundreds, of nodes. That may create immense worth on your firm and your prospects.”
Moreover, Unilever CEO Alan Jope shared, “the usage of Carrefour Hyperlinks has actually helped us step-change the way in which we work with Carrefour, enabling us to raised uncover shopper insights and create demand by way of focused actions. It allowed us to collectively develop our enterprise. We just lately accomplished our first profitable data-driven media marketing campaign in France, which resulted in a +18% income for our Magnum model inside Carrefour. We stay up for persevering with this distinctive journey collectively, as we now have many extra alternatives ready to be seized.”
Dave Lawlor, President of Kellogg’s Europe mentioned, “Carrefour’s instruments, world-class information governance, and media functionality is enabling Kellogg’s to raised perceive consumers and customers in our class with a view to meet their wants and ship the suitable messaging on the proper time to drive repeat purchases and develop the cereal class.”
With Carrefour and different companions, we like to innovate and make extra information accessible for secure, easy accessibility, activation, and measurement. With buyer intelligence in more and more brief provide, our capability to assist prospects join information and collaborate with others can assist them obtain a aggressive benefit.
Go to our web site to be taught extra about what LiveRamp permits for retailers or contact us.
