RampID was created a few years in the past as a method to leverage id to ship extra for advertisers—extra correct concentrating on on-line, extra sturdiness within the face of fixing alerts, and extra dedication to particular person privateness. Its position was to provide digital entrepreneurs a brand new means to enhance conventional marketing campaign effectiveness, and it put LiveRamp on the forefront of a brand new and rising class.
In 2022, LiveRamp continues to guide the trade ahead—nonetheless serving to advertisers interact the best audiences throughout channels and gadgets and optimizing media spend—however as we speak, RampID assist extends to each a part of the ecosystem.
Resulting from in depth adoption of RampID and ATS, publishers in every single place are taking management over their stock and growing new income streams, manufacturers are giving people selection with an authenticated-based method to promoting, businesses are powering measurement within the fragmented TV panorama, retailers are constructing media networks, and rather more.
So what does this imply? It’s easy. The ubiquitousness of RampID and the community impact created implies that LiveRamp may give manufacturers entry to:
Extra publishers and platforms
LiveRamp’s huge ecosystem, constructed during the last decade, is unparalleled within the trade. Since RampID was designed because the interoperable infrastructure for everybody, it’s used to transact with all main digital platforms and nearly each high writer, and is out there on greater than 75% of the Comscore 50 and over 11,000 open net domains. Which means RampID presents extra attain than every other addressability answer accessible as we speak.
Extra world geographies
With the strongest safety and controls at its basis, RampID is the one identifier that meets a really world commonplace. Authenticated, consented, and encrypted, it permits addressable campaigns to run regionally throughout North America, the EU, LATAM, and APAC, in addition to globally.
By creating distinctive RampIDs for each associate, we mitigate the dangers of knowledge breach, common monitoring, and fragmentation that weaken different id approaches, making RampID extra sturdy for the long run.
Extra selection and adaptability
Not solely is RampID accessible on the bid stream, you can even discover the audiences you need in every single place you need, programmatically or immediately. Advertisers should buy immediately from publishers, via open exchanges, in non-public marketplaces, on CTV, and inside each walled backyard, reaching extra individuals the place they’re, on each channel, and on each browser—cell, in-app, and desktop.
RampID is the trade commonplace for activation and measurement. As we glance forward, it’s equally seemingly that the choices enterprise leaders make in regards to the expertise they leverage now will affect their standing within the market for years to return.
Like a tailor who measures twice and cuts as soon as, losing alternatives to get it proper the primary time can show each pointless and short-sighted. LiveRamp is dedicated to working with our shoppers to make sure that their present wants are usually not solely met, however that their expectations for the longer term are exceeded.
To study extra about how RampID is constructed for the longer term, go to our web site.
