Through the launch occasion, Plascon Uganda’s Managing Director, Santosh Gumte, highlighted the importance of buyer suggestions in driving the corporate’s steady innovation and market management.
KAMPALA – Kansai Plascon Uganda, the main paint producer within the nation, has launched the thirteenth version of its widespread “Paint and Win” promotion, this yr dubbed “Ku Floor,” which goals to attach extra carefully with clients and reward their loyalty.
Through the launch occasion, Plascon Uganda’s Managing Director, Santosh Gumte, highlighted the importance of buyer suggestions in driving the corporate’s steady innovation and market management.
“Listening to our clients and making mandatory changes in a well timed method is what has sustained Plascon because the sector chief with near 70% market share,” Gumte stated, underlining the important position of suggestions in sustaining the model’s aggressive edge.
He emphasised that staying “Ku Floor” – on the bottom – permits the corporate to innovate successfully by staying attuned to clients’ wants.
Gumte additionally expressed that the corporate’s dedication to participating with clients is deeply embedded in its operations.
“Suggestions is the staple meals for these which might be all the time on the slicing fringe of innovation and alter. This explains why we’re dedicating time and sources to make sure we now have our eyes, ears, and ft ‘Ku Floor,”‘ he added.
The launch of the promotion comes at a time when Uganda’s web utilization is steadily rising, with roughly 11.77 million customers and an web penetration charge of 24.6% as of the beginning of 2023, in response to Kepios information.
Nonetheless, the corporate acknowledges that digital engagement alone isn’t ample.
Plascon’s Head of Gross sales, Moses Kato, acknowledged the significance of face-to-face interactions, particularly in a market with restricted on-line penetration.
“Being on social media or ‘Ku Floor’ shouldn’t be a case of both, or. We’re rising our footprint in each areas. Whereas we’re investing in social listening instruments, we’re additionally participating on-ground activation groups,” stated Kato, explaining how the twin method helps the corporate faucet into cultural traits and leverage them for progress.
The “Ku Floor” promotion will see Plascon ambassadors and activation groups go to shops throughout Uganda to straight have interaction with clients.
These grassroots efforts goal to drive consciousness and participation within the promotion, guaranteeing clients have the chance to win a variety of prizes.
Kato defined that the road activations are additionally designed to gather beneficial buyer suggestions, serving to the corporate enhance its companies.
“We will have activations on the streets to work together with the shoppers. The aim is to understand our clients, reward them, and most significantly, get their suggestions on how higher we are able to serve them. Subsequently, this promotion is multi-pronged, servicing varied functions for the last word satisfaction of our clients,” Kato added.
Along with the promotion’s engagement technique, Plascon has deliberate a collection of city activations, with one main activation scheduled per area, in a bid to boost believability and reinforce religion within the model.
Moreover, the promotion will combine a Company Social Accountability (CSR) part, underscoring Plascon’s ongoing dedication to societal improvement.
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“This yr alone, over Shs800 million has been spent on social causes in well being, schooling, faith, cultural preservation, and sports activities improvement, and we’re happy with the quite a few success tales from these,” Santosh Gumte famous.
The MD reiterated that Plascon’s involvement in CSR initiatives will proceed past the promotion, with a concentrate on life-improving initiatives designed to go away a long-lasting influence on the communities they serve.
The “Ku Floor” promotion is ready to run for a number of months, providing contributors the prospect to win prizes whereas contributing to the model’s mission of driving innovation primarily based on buyer insights.
As Plascon Uganda continues to broaden its market attain, the corporate stays dedicated to harnessing buyer suggestions as a key ingredient for sustaining its management place within the paint business.
