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Triple-I Weblog | Triple-I launches marketing campaign to focus on challenges to insurance coverage affordability in Georgia

The Pro Garden by The Pro Garden
October 24, 2024
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Triple-I Weblog | Triple-I launches marketing campaign to focus on challenges to insurance coverage affordability in Georgia
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By Dale Porfilio, Chief Insurance coverage Officer, Insurance coverage Info Institute

As a part of its ongoing work to boost consciousness of the impacts of authorized system abuse, the Insurance coverage Info Institute (Triple-I) launched a multi-faceted marketing campaign specializing in Georgia. The marketing campaign consists of an Interstate 20 billboard in Downtown Atlanta and digital billboards on bus stops and different city panels throughout the Metro Atlanta space.

Georgia tops the latest listing of locations that the American Tort Reform Basis (ATRF) calls “judicial hellholes,” states and counties the place the group believes judges in civil circumstances systematically apply legal guidelines and court docket procedures usually to the drawback of defendants. Based on ATRF, Georgia earned this rating on account of continued “excessive nuclear verdicts and liability-expanding choices by the Georgia Supreme Court docket.” The state made the listing for the primary time within the report for 2019-2020, debuting at quantity 6. 

Triple-I and key insurance coverage trade stakeholders outline authorized system abuse as policyholder or plaintiff legal professional practices that enhance prices and time to settle insurance coverage claims, together with conditions when a disputed declare may have been resolved with out judicial intervention. Insurers’ authorized prices for claims can mount with the growing variety of lawsuit filings, prolonged litigation, and outsized jury awards (awards exceeding $10 million). Information from the Insurance coverage Analysis Council (IRC) signifies that legal professional involvement can enhance claims prices and the time wanted to resolve them, even whereas decreasing worth for claimants.

Auto insurance coverage litigation, for instance, is a rising concern in Georgia as information reveals protection affordability for Georgians on this product space has been considerably waning sooner than in another state. An August 2024 report, Private Auto Insurance coverage Affordability in Georgia, issued by IRC, ranked Georgia forty seventh by way of auto insurance coverage affordability. Private auto insurance coverage expenditures accounted for two.0 % of Georgians’ median family earnings, in contrast with a 1.5 % share nationwide. Auto insurance coverage spending in Georgia grew at 5.6 % annualized between 2014 and 2022, in contrast with 3.3 % within the nation total.

In the meantime, authorized service suppliers spent over $160 million on promoting in Georgia in 2023, in response to preliminary information from the American Tort Reform Affiliation (ATRA). 

Earlier this yr, a Triple-I concern temporary, Authorized System Abuse: State of the Threat, highlighted facets of authorized system abuse, together with how regulation agency promoting spend for mass tort circumstances may play a task in elevated filings nationwide. Trial attorneys and third-party litigation funders searching for extra income could use promoting to amp up recruitment for lawsuits with massive payouts on the expense of policyholders. A 2023 Triple-I examine, Influence of Rising Inflation on Private and Industrial Auto Legal responsibility Insurance coverage, estimates that growing inflation drove loss and DCC (protection containment prices) larger in each insurance coverage strains – by 6.5 % ($61 billion) of whole loss and DCC for private auto and by 19 to 24 % ($35 to $44 billion) for business auto.

Triple-I’s multi-faceted consciousness marketing campaign to assist educate Georgians concerning the mounting prices of authorized system abuse within the state additionally consists of content material akin to a video assertion by CEO Sean Kevelighan and interviews capturing the opinions of customers about authorized system abuse.

Protection affordability is a rising concern for a lot of policyholders nationwide. Whereas a number of components could affect insurance coverage premiums, pointless and extreme litigation can drive larger loss ratios whereas posing formidable challenges to prediction and mitigation. Triple-I is dedicated to advancing conversations with enterprise leaders, authorities regulators, customers, and different stakeholders to assault the chance disaster and chart a path ahead.

We invite you to hitch the dialogue by registering for JIF 2024. Observe our weblog to be taught extra about developments in insurance coverage affordability and availability throughout the property and casualty market.



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Tags: AffordabilityBlogCampaignChallengesGeorgiahighlightinsuranceLaunchesTripleI
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