Focused on-line promoting is an important service for European companies, society, and media. Europe is seeking to outline its coverage technique for the Digital Decade, and on-line promoting varieties a core element of the Internet economic system. Nevertheless, many overlook and underestimate the precious contribution of personalized on-line adverts to Europe’s economic system and its digital technique, and some policymakers have even referred to as for an outright ban.
Be part of the Middle for Knowledge Innovation for a panel dialogue exploring how European companies use digital promoting to generate progress, the construction of Europe’s marketplace for on-line adverts, and the contributions of focused adverts to the EU’s digital transformation.
Date and Time:
- November 2, 2021, 10:00 AM to 11:00 AM (EDT) / 3:00 PM to 4:00 PM (CET)
Audio system:
- Konrad Shek, Director of Coverage Analysis, Promoting Affiliation
- Greg Mroczkowski, Director of Public Coverage, IAB Europe
- Enrico Girotto, Coverage Officer, Federation of European Knowledge & Advertising and marketing
- Paul Hofheinz, President, The Lisbon Council
- Benjamin Mueller, Senior Coverage Analyst, Middle for Knowledge Innovation (moderator)
Register for the video webinar.
Have questions for the panel? Submit them on Slido.
Comply with @DataInnovation and be part of the dialogue on Twitter with the hashtag #datainnovation.
