Nothing feels easy about being a marketer. The Mad Males days have been changed by a digital ecosystem that will make Don Draper’s head spin. However, not like Draper, entrepreneurs in the present day have know-how to spice up marketing campaign ROI and join fragmented buyer journeys.
When LiveRamp noticed the explosion of mail-in adverts a decade in the past, we knew there needed to be a extra focused and secure strategy to attain shoppers and reduce advert spend waste. Our crew of engineers started engaged on an nameless ID choice that would mix shopper data for advertising and marketing campaigns whereas defending their data. With privateness at LiveRamp’s core, we’ve continued to optimize RampID to assist entrepreneurs resolve the age-old downside of personalizing the shopper expertise in a approach that feels welcome and elevates advertising and marketing from price middle to income driver.
Listed here are a number of methods RampID can assist you simplify buyer outreach and improve ROI as advertising and marketing, tech, and shopper journeys evolve.
Perceive impactful contact factors
Everybody has had a cringeworthy advertising and marketing second occur to them when a catalog or advert for a model you don’t observe is available in your mailbox or your social media feed. RampID was constructed to assist advertisers reduce wasteful advertising and marketing spend throughout channels. This objective has develop into important as the patron journey fragments extra throughout screens and entrepreneurs wrestle to grasp which contact factors matter most.
RampID helps entrepreneurs get a single view of shoppers by an offline id graph—a big database of sourced, cleansed, and merged demographic data comparable to an individual’s title, tackle, and cellphone quantity. As prospects’ lives change, RampID modifications too, updating new addresses, title modifications, and so forth, and offering a deep context for unifying model buyer knowledge.
LiveRamp additionally allows manufacturers to effectively join with audiences throughout its huge companion community that has been constructed alongside RampID. Since RampID was designed to be interoperable, it may be used to transact with all main digital platforms and nearly each prime writer, and is out there on greater than 75% of the Comscore 50 and over 11,000 open net domains. Which means that RampID presents extra attain than another addressability answer out there in the present day whereas placing shopper privateness at first.
Holding shoppers protected
Because the starting, shopper privateness has been a part of LiveRamp’s DNA. One key choice LiveRamp’s engineers made whereas constructing RampID was to make sure our on-line id revered shopper belief and privateness by eradicating PII associations. This now-standard pseudonymized method permits knowledge consolidation, enrichment, and concentrating on with out exposing or sharing a buyer’s non-public data.
Prioritizing privateness separated RampID from lax cookie dealing with, offered robust alignment with oncoming knowledge laws, and has confirmed to be splendid for maximizing buyer attain for on-line media. With the strongest safety and controls at its basis, RampID is the one identifier that meets a very world customary whereas offering HIPAA compliance and monetary providers and insurance coverage help. At present, attaining knowledge safety and buyer personalization is feasible with a tech stack constructed on RampID.
Constructing flexibility and longevity into your tech stack
Cookie deprecation is on the horizon, and even when it wasn’t, cookies aren’t the most suitable choice to depend on in your knowledge technique and marketing campaign optimization. LiveRamp has been making ready for a cookie-less future by constructing RampID with sturdiness and suppleness in thoughts from day one.
RampID lies on the coronary heart of an built-in id framework — connecting offline and on-line use instances—and might help particular person, family, location, and business-level id, alongside CTV ID decision and different on-line identifiers. Our foundational RampID providers are related to all public clouds in the present day, enabling companion collaboration and knowledge enrichment from main knowledge suppliers, and we proceed to develop new analytic instruments and clear room companions to unlock the worth of your knowledge with out requiring it to be moved or copied out of your tech stack.
RampID is not only deterministic and sturdy, but additionally elevates shopper addressability with authenticated and permissioned entry. Whether or not your knowledge technique is constructed on a CDP or is simply getting began, LiveRamp’s id infrastructure can rapidly improve your answer stack with protected knowledge supplier pipelines and a number one media activation ecosystem. Why does this matter? RampID will increase knowledge high quality for higher marketing campaign personalization and measurement, in the end offering the options that you must create impactful campaigns that ship traceable ROI.
There are few industries that don’t profit from RampID providers and the insights that secure companion collaboration can convey. Learn to use RampID for data-powered advertising and marketing success. Learn the complete RampID story right here.
