Because the information of Oracle exiting the adverts enterprise continues to unfold, we at LiveRamp are actively working to help our manufacturers, companies, publishers, and knowledge suppliers throughout this time of transition. We perceive the challenges this kind of disruptive occasion can pose and are devoted to making sure your small business continues to function easily with minimal effort in your half.
Are you shopping for Oracle Curated or Branded Audiences? Are you utilizing them in a reside marketing campaign proper now? How do you progress ahead to help your third-party knowledge wants?
To facilitate a easy transition from Oracle Branded Audiences and Audiences by Oracle, we’ve developed bespoke third-party knowledge audiences tailor-made to your particular wants. If you’re utilizing Oracle Branded Audiences, we’re collaborating with the entire Oracle Branded knowledge suppliers, like Acxiom, Proximic by Comscore, and others, to ship similar audiences by means of the LiveRamp Information Market.
For these utilizing Audiences by Oracle, we’ve got new viewers segments that may exchange those who Oracle curated. Our answer incorporates best-in-class third-party knowledge throughout key verticals, together with CPG, B2B, Automotive, Intent and lots of extra. With partnerships encompassing over 150 premium knowledge suppliers, the LiveRamp Information Market is well-equipped to keep up continuity in all the information classes beforehand provided by Oracle.
We are able to obtain these outcomes by means of our devoted viewers options staff, which has collaborated carefully with our knowledge suppliers to determine and map out comparable segments to the Oracle segments. Our success in managing this transition depends closely on collaboration with our companions.
Right here’s how our collaborations with best-in-class knowledge suppliers like Deep Sync and AnalyticsIQ are making a distinction:
“As a longstanding LiveRamp associate, we’re doing every part we will to help Oracle’s former clients as they seamlessly transition away from the Oracle Promoting platform to the LiveRamp Information Market. We’re excited to work with LiveRamp as a most well-liked knowledge supplier to make sure that clients have entry to the identical or higher curated audiences by means of LiveRamp’s Information Market.” states Pieter De Temmerman, CEO of Deep Sync
“Our collaboration with LiveRamp has been instrumental in offering our purchasers with the predictive conduct audiences they require to launch extra focused campaigns throughout these unpredictable occasions. Collectively, we’re setting new requirements for buyer success,” says Margo Hock, VP of Partnerships at AnalyticsIQ
As we proceed to adapt to the evolving panorama, our precedence stays clear: to help our clients and companions each step of the best way. We’re right here to make sure that each transition is as easy and manageable as attainable. For steerage by means of these adjustments, or if in case you have viewers inquiries, please attain out to your LiveRamp account staff or the Information Market staff at [email protected].
