The Answer
Omni Inns & Resorts, PMG, and MiQ partnered with Show & Video 360 and LiveRamp to implement a brand new option to drive related advertisements to their goal prospects, growing promoting effectiveness.
The staff opted for Google’s Show & Video 360 Writer Advertiser Id Reconciliation (PAIR), an answer for advertisers to securely and privately reconcile their first-party information with a writer’s and attain audiences.
The staff leveraged LiveRamp’s Authenticated Site visitors Answer to encrypt and reconcile writer and advertiser information, a prerequisite for PAIR. Publishers in LiveRamp’s premier international ecosystem implement LiveRamp’s Authenticated Site visitors Answer for international addressability, profiting from cookieless infrastructure to mitigate the results of sign loss. With an add-on module, these publishers can seamlessly entry advertiser demand through PAIR, enabling scale and suppleness for each side.
Omni Inns & Resorts, PMG, and MiQ have been in a position to plan, activate, and measure audience-driven promoting by tapping into first-party information securely. Utilizing PAIR, PMG and MiQ focused prospects with related advertisements with out sharing delicate identifiers, like cookies or gadget IDs, with publishers. LiveRamp consultants assisted PMG and MiQ with implementing PAIR, maximizing the outcomes of the PAIR deployment and enabling Omni Inns & Resorts to ship a totally personalised and extra performant marketing campaign expertise.
“Omni Inns and Resorts possess a wealth of strong first-party information, coupled with an unwavering dedication to privacy-first practices. This dedication drove our enthusiastic collaboration for a groundbreaking marketing campaign, working with PMG and MiQ to leverage the newest developments in cookieless options from Google’s Show & Video 360 and LiveRamp. This privacy-first strategy ensures a totally personalised expertise with out compromising delicate identifiers. We’re dedicated to pioneering extra alternatives within the cookieless future throughout each open and closed net environments,” mentioned Andrea DeLeon, Senior Director, Digital Commerce at Omni Inns & Resorts.
