Cobalt blue flooring, reflective chrome furnishings and a column of yarn balls come collectively to create the futuristic inside of the Nezo boutique in Mumbai by native studio Sanjay Puri Architects.
Nezo’s 1,800-square-foot showroom serves as a platform to unite rising vogue manufacturers from throughout India and was designed by Sanjay Puri Architects to mirror its objective of empowering ladies by trendy silhouettes.
“The guiding imaginative and prescient for the showroom’s design was rooted within the founder’s mission to deal with the hole in India’s western-wear market by creating an area that unites and celebrates the varied abilities of Indian designers,” lead architect Ayesha Puri Kanori instructed Dezeen.
“The showroom was envisioned as a dynamic and forward-thinking area that embodies boldness, vibrancy and empowerment.”
A curved chrome reception desk welcomes prospects on the retailer’s entrance. Past, an open structure is organised round a central lounge to ask exploration of the completely different collections.
“The open structure encourages interplay with each assortment, guaranteeing that guests expertise the vitality and imaginative and prescient of the model in each nook of the showroom,” Kanori defined.
The shop’s perimeter is lined with custom-designed clothes racks crafted from reflective stainless steel that echo the reception desk. Solid and formed to imitate molten liquid, the rails symbolise Nezo’s ethos as a melting pot of numerous design abilities.
All through the shop, tiled white pedestals with blue grouting function shows for equipment, complemented by smaller, organically formed variations in cobalt blue.
“The juxtaposition of natural and geometric types within the design was a deliberate effort to mirror the duality on the coronary heart of the model’s identification,” mentioned Kanori. “The contrasting components all through the area embody the concept femininity and energy can coexist.”
The consumer’s favorite shade of blue extends throughout the entire showroom’s flooring, achieved by introducing blue pigment into the poured concrete.
“The daring use of blue all through the area, a color historically related to masculinity, was an intentional assertion – a testomony to the shifting, female-driven future that Nezo champions,” Kanori defined.
To melt the shop’s industrial palette and create a plain backdrop that retains the concentrate on the clothes, Sanjay Puri Architects whitewashed the entire partitions.
Mustard tones have been integrated by curtains, carpets and couch upholstery so as to add heat to the in any other case cool-toned showroom.
The studio remodeled the structural columns throughout the area into multi-functional and aesthetic options, doubling as becoming rooms and integrating shelving on the outside.
One column incorporates a playful set up of mustard-coloured yarn balls encased in a glass field, symbolising the foundational position of textiles in vogue whereas making a backdrop for pictures.
“Yarn, because the foundational uncooked materials of textiles, represents the very essence of vogue, and incorporating it into the shop’s design was a deliberate option to honour and acknowledge this origin,” mentioned Kanori.
“This set up not solely provides a artistic contact to the area but in addition reinforces the model’s appreciation for the craft and supplies on the coronary heart of the trade.”
An LED ceiling mild set up flows all through the area and provides a sculptural component, supposed to imitate the fluid traces of a sketch.
“Indian vogue deserves to be celebrated not simply as a lovely craft but in addition for its immense potential within the international market,” mentioned Kanori.
“This showroom embodies that imaginative and prescient, serving as a platform to showcase the way forward for Indian vogue and setting a brand new normal for retail areas which might be each dynamic and forward-thinking.”
Based by Sanjay and Nina Puri in 1992, Sanjay Puri Architects has accomplished structure and inside initiatives throughout India that discover spatial perceptions.
Amongst them is a spiral-shaped Rajasthan group centre and a household dwelling in Bhilwara with scalloped partitions.
The pictures is by Pankaj Anand.
