LiveRamp is working to allow entrepreneurs’ marketing campaign efficiency optimization utilizing privacy-centric, first-party insights. As entrepreneurs work to keep up extra of their alerts and higher protect shopper privateness, LiveRamp will allow entrepreneurs to immediately move internet, app, and offline occasions to Amazon Adverts.
LiveRamp’s Authenticated Visitors Answer (ATS) will quickly join with Amazon Adverts occasion supervisor, bettering advertisers’ talents to create an omnichannel view of their buyer each on Amazon properties and past, wherever audiences are spending their time.
With Amazon Adverts occasions supervisor, which works much like Conversions API instruments, entrepreneurs can measure web site conversions, advertiser-owned apps, in addition to offline gross sales together with in-store purchases. Entrepreneurs measure these conversion occasions to optimize campaigns in-flight throughout Amazon’s properties and stock from third-party publishers to assist enhance efficiency and gross sales outcomes. Moreover, entrepreneurs can use these offline and on-line conversion occasions to allow buyer Efficiency+ campaigns on Amazon DSP, designed to drive related marketing campaign outcomes.
Advantages
Deploying LiveRamp’s Authenticated Visitors Answer with Amazon Adverts occasions supervisor will allow:
- Improved omnichannel measurement: Entrepreneurs can see the outcomes their campaigns are driving throughout all channels – together with Amazon properties and third-party provide – with improved view into conversions, maximizing their return on advert spend (ROAS).
- Enhanced insights + stronger optimization: This integration powers deeper, unified insights into marketing campaign efficiency on RampID into Amazon Advertising and marketing Cloud or Amazon DSP, enabling entrepreneurs to higher optimize their campaigns in real-time and additional enhance efficiency.
Reaching outcomes immediately
By leveraging LiveRamp’s Authenticated Visitors Answer along with Amazon Adverts occasions supervisor, entrepreneurs scale back their reliance on third-party cookies and develop into extra sign impartial, benefitting from omnichannel measurement together with cookieless environments like Safari, Firefox, and Edge. A significant telecommunications firm achieved full supply, generated CPA effectivity will increase as much as 13%, 12% incremental attain, and 22% website visitation enhance when using Amazon DSP and RampID for his or her show and on-line video campaigns. This new addition to the mixing enhances these capabilities.¹
The occasions supervisor integration builds on LiveRamp’s beforehand introduced integration with Amazon Adverts to leverage RampID in Amazon Adverts in Amazon Advertising and marketing Cloud (AMC) for measurement, in addition to LiveRamp’s built-in options with Amazon Net Providers (AWS) that permit advertisers to simply construct end-to-end measurement workflows.
To be taught extra about how LiveRamp’s Authenticated Visitors Answer and Amazon Adverts occasions supervisor can enhance your advertising and marketing, contact [email protected] immediately.
¹Supply: Q2 2023, US Amazon DSP show and on-line video marketing campaign check
