The LEGO Group has formally unveiled its new U.S. headquarters in Boston, Massachusetts, ushering in a daring new chapter for the enduring Danish model on this facet of the Atlantic. Situated at 1001 Boylston Avenue within the coronary heart of Again Bay, the brand new Boston Hub is a thoughtfully designed, purpose-driven setting that displays LEGO’s core mission: to encourage and develop the builders of tomorrow by the facility of play.
Spanning over 157,000 sq. ft throughout six flooring, the Boston Hub was conceived with staff’ creativity, well-being, and collaboration in thoughts. The area contains greater than 660 workstations, 90+ assembly areas, and vibrant, open frequent areas designed to encourage spontaneous connection and teamwork. Sky terraces supply sweeping views of the town, whereas facilities like versatile wellness areas, mother and father’ rooms, and complimentary health club entry promote steadiness and inclusivity for all staff.
The constructing is each LEED Gold and WELL Gold licensed, reflecting a robust dedication to sustainability, wholesome supplies, vitality effectivity, and an employee-first philosophy. The workplace’s design additionally incorporates playful parts and LEGO-themed options all through – delicate reminders that even within the office, pleasure and creativity ought to by no means be too removed from attain. “This new Hub is a house for our unbelievable U.S. workforce and a mirrored image of our values as an organization,” says Niels B. Christiansen, CEO of the LEGO Group. “Boston has a vibrant innovation tradition, excellent expertise, and a robust connection to training and households, making it a really perfect metropolis to assist drive our long-term development throughout the Americas.”
The ribbon-cutting ceremony, held on June 19, 2025, welcomed a number of dignitaries together with Massachusetts Governor Maura Healey, Boston Mayor Michelle Wu, and Danish Ambassador to the U.S. Jesper Møller Sørensen. LEGO executives, staff, design collaborators, and neighborhood companions gathered to have fun the milestone. The celebration wasn’t nearly enterprise development – it was additionally about deepening neighborhood influence. On the occasion, LEGO introduced a $5 million philanthropic dedication to the Boston space, unfold over two years, aimed toward increasing entry to playful studying alternatives for kids and households throughout the town.
The multi-pronged initiative contains a number of key partnerships:
Boston Public Library Collaboration: LEGO will fund playful studying packages on the Central Library and all 25 neighborhood branches. These packages are designed for kids from beginning to age 13 and can embody hands-on actions, workshops, and storytelling experiences that encourage creativity and curiosity.
Help for New Households: A pilot program will ship sources to new mother and father in Boston, targeted on introducing the advantages of play throughout early childhood growth. The initiative underscores LEGO’s perception that play isn’t simply enjoyable – it’s foundational.
Expanded Academic Applications: LEGO will develop its current partnerships with native establishments such because the Boston Kids’s Museum and the Museum of Science to carry much more free, play-based studying alternatives to Boston-area youngsters.
“Play fuels studying, emotional growth, and connection. By way of these partnerships, we’re making play accessible to extra youngsters and households, no matter background,” stated Colette Burke, Chief Business Officer on the LEGO Group. “We’re constructing greater than only a headquarters – we’re constructing a long-lasting relationship with the Boston neighborhood.”
This philanthropic effort builds on a legacy of Boston-based engagement for LEGO. Since 2015, when the corporate opened its LEGO Schooling workplace within the space, staff have volunteered 1000’s of hours towards play-centered packages. In 2021, LEGO partnered with the Boston Kids’s Museum by the Playful Studying Museum Community, and in 2023 prolonged its outreach to the Museum of Science.
The brand new Boston workplace represents one piece of LEGO’s broader funding within the U.S. market. Along with its new Hub, the corporate can also be establishing a state-of-the-art manufacturing facility and regional distribution heart in Chesterfield County, Virginia, set to open in 2027. As soon as operational, the ability will make use of roughly 2,000 folks and will likely be powered fully by renewable vitality.
Globally, LEGO operates main hubs in Copenhagen, Singapore, Shanghai, and London, alongside 37 gross sales places of work and 6 factories. The corporate employs over 31,000 folks worldwide and continues to develop its workforce of designers, engineers, educators, and storytellers dedicated to creating play a strong pressure for good.
Finally, LEGO’s new Boston Hub is a bodily expression of the corporate’s values – creativity, connection, care, and enjoyable. It brings collectively a various workforce with a shared mission and locations them on the coronary heart of a metropolis identified for its vitality, mind, and entrepreneurial spirit. By combining office innovation with deep neighborhood engagement, LEGO is doing what it does greatest: constructing one thing significant, one brick at a time.
For extra info on LEGO or the LEGO Group, head to lego.com.
Images courtesy ©2025 The LEGO Group.
