Goan furnishings model Josmo has opened a flagship retailer in Mumbai, designed by founder Anjali Mody to mirror a up to date method to Indian design craft.
With India’s inside design market rising quick, Josmo is one in every of a number of homegrown manufacturers on the rise.
The Mumbai retailer is the corporate’s first exterior Goa, the place it was based by Mody in 2010.
As artistic director, Mody designed the retail area in keeping with a model fashion she describes as “witty, elegant and unapologetically distinctive”.
“We needed it to really feel like stepping right into a world the place each element whispers Josmo,” she instructed Dezeen.
“Assume sculptural kinds, earthy textures and simply the correct amount of drama. It is heat, immersive and daring – an area the place every bit tells its personal story however nonetheless feels a part of a much bigger narrative.”
The shop is positioned on Annie Besant Highway, a serious road operating by Mumbai’s Worli neighbourhood.
Mody has divided the inside right into a collection of zones, highlighted by curvy particulars that embody bespoke shelving programs, raised platforms and a tassel set up suspended from the ceiling.
“This fringe strikes ever so barely with a gust of wind from exterior, creating essentially the most stunning romance between motion and stillness,” mentioned Mody.
Lots of the surfaces function a tough texture, created with a coating of waste sawdust sourced from the model’s manufacturing facility. These embody a sculptural bookcase that frames the doorway area.
The showroom launched in November, coinciding with the opening of the inaugural Design Mumbai honest.
It showcases Josmo’s newest assortment, which debuted at Design Mumbai, together with bestselling items from earlier furnishings and homeware traces.
The 2024 assortment highlights Josmo’s ambition to mix digital fabrication applied sciences with India’s handmade traditions, leading to a up to date interpretation of design craft.
This typically creates stunning juxtapositions of kind and texture, as seen in merchandise such because the Nanyuki eating desk and the Marrakesh console.
“We’re rooted in India’s wealthy craft traditions however unapologetically trendy in how we predict, mix textures and play with kinds,” mentioned Mody.
“It is about creating items that really feel like they’ve at all times belonged, but nonetheless make you pause and say wow.”
Lots of the items additionally incorporate playful references, that are mirrored of their names. The Biscoff facet desk, Cadbury field and Chip espresso desk all takes cues from candy treats.
The showroom additionally incorporates an area the place Josmo can current a whole room inside, in addition to a cloth library the place clients can browse totally different cloth and end choices.
The shop is a part of a long-term development technique for Josmo, which can be set to open two factories and broaden into equipment, with the sub-brand Josmo Minis.
“The Mumbai showroom is just the start of an thrilling chapter for Josmo,” mentioned Mody.
“We’re trying to broaden our attain each in India and internationally, specializing in creating partnerships, enhancing our bespoke choices, and taking part in international design boards,” she added.
“Innovation and sustainability will stay at our core as we proceed crafting timeless designs and nurturing the unbelievable group and neighborhood that make Josmo thrive.”
The pictures is courtesy of Josmo.
