Lean Startup is a strong course of to help innovators to attain product-market-fit. Two key elements are buyer discovery and iteration. Whereas iteration is right within the design-build-test cycle, it’s not splendid throughout buyer discovery.
Why? As a result of clients know what their wants are, if you happen to ask them accurately. Thus, there’s a optimum path to seek out this data previous to ideation and improvement. So as a substitute of iterating to discover a market, one of the best ways is to pick out a market after which discover the unmet wants inside. This has saved me months or years of pivot and failure.
Lately, I proposed the thought to Steve & Tony that we must always combine one piece of JTBD & ODI with Lean Startup. The primary piece of the puzzle that was lacking from Lean Startup was a strong market definition. As of as we speak, that has been added to Steve Clean’s Weblog.
So it isn’t Jobs-to-be-Carried out VS Lean Startup – it’s now Jobs-to-be-Carried out + Lean Startup!
