Celebrating a century in enterprise, telecommunications firm Telefónica has reopened a flagship in Madrid, Spain. Espacio Movistar is housed in a skyscraper accomplished in 1929 – town’s first. The retail retailer not solely showcases the model’s merchandise, it additionally gives an interactive expertise to prospects.
Studio Banana reimagined the outlet in collaboration with Design Bridge and Companions. The architects adopted a strict renovation course of to spotlight the heritage constructing whereas creating a contemporary setting which displays Telefónica’s evolution. “We needed to recapture the essence of the unique area, but in addition convey sooner or later,” says Matías Rodríguez, managing director at Studio Banana.
Positioned on the Gran Vía, a significant industrial avenue, this venue fosters connectivity between Madrid itself and the group, starting on the floor degree with the restoration of the facade. A chrome steel dice sits close to the doorway for guests to enter and examine futuristic projections on a high-resolution LED display screen.
The double-height atrium serves as the guts of this degree, used for occasions and reside broadcasts. Seen from the outside, this huge space invitations guests to discover an array of digital content material curated particularly for Espacio Movistar. Within the retail zone right here, consumers can examine and buy the newest units, from cell phones to tablets.
Lustrous marble, beforehand coated, is now revitalized and polished. Terrazzo varieties curved steps and surrounds the bottom of every column, cleverly hiding wires and electrical elements. Small fragments of comparable stone within the new flooring match the palette of the unique, a mixture of cream, emerald, and rust shades. A metal helix staircase, clad in ribbed walnut, results in the higher degree.
On this ground, there’s an emphasis on leisure for a youthful viewers, that includes a variety of sections for exercise. Right now’s influencers, whether or not well-known or fledgling, can e book one in every of two clear bubble pods to file or take selfies. The gaming space permits fanatics of all ages to play on video consoles or attempt on digital goggles. Lighting paying homage to Tic-Tac-Toe, in daring X and O shapes, provides a playful contact to the ceiling.
Branded attire and kit is displayed gallery fashion, a micro shop-in-shop that catches customers’ eyes as they go by. There’s even a theater for particular screenings of the Movistar division’s streaming tv exhibits and films.
The design of the flagship highlights the important function the company performs in that persevering with story. “Telefónica’s legacy is exclusive, and they’re nonetheless pioneering,” notes Rodríguez. “The renewal of the constructing and this retailer is an announcement, a touch of what’s to come back.”
Framed by an natural picket pergola, the café doubles as a cushty co-working area. Individuals can take pleasure in meals and drinks earlier than heading to the Telefónica Basis Museum. With each everlasting and rotating reveals, guests can study how communication and its altering know-how has formed Spain’s tradition and economic system.
To be taught extra in regards to the collaborators behind the undertaking go to studiobanana.com and designbridge.com.
Pictures by Juan Baraja.
