Structure studio Gonzalez Haase AAS has accomplished a retailer on London’s Regent Road for Icelandic clothes model 66º North, that includes curved partitions and freestanding plinths constructed from rammed earth.
The Berlin-based studio headed by Pierre Jorge Gonzalez and Judith Haase got down to create a holistic idea for the shop that represents Iceland in an unique means, quite than counting on stereotypes.
Gonzalez Haase AAS let the pure components and the nation’s geology inform key design options resembling curved gray partitions that evoke the shifting climate and rammed-earth islands that characterize the earth.
“The climate in Iceland is a really actual and outstanding characteristic within the land and we categorised this as static (the island) and endlessly altering (the climate),” the studio defined. “The static island of Iceland stands nonetheless compared to the continually evolving and adapting climate, however this influences the notion of the island.”
Upon coming into the area, guests encounter a collection of curved partitions rendered in pure pigmented clay sourced from Cornwall within the south of England.
The designers stated using totally different gray tones represents the altering climate: “the immaterial, motion, altering, blurry and casual”.
The curved partitions fluctuate in peak and body totally different views throughout the retailer. On the entrance, one of many partitions stretches again 18 metres, drawing the viewer’s gaze into the area and providing a tactile introduction to the experiential inside.
“These curved partitions create totally different views and atmospheres,” the design crew added. “They sit in entrance of the prevailing white partitions to create a dramatic foreground of rolling tender curves.”
A collection of monumental rammed-earth islands are inserted all through the ground plan, including color and texture that evokes the earth and magma of Iceland’s volcanic panorama.
The islands had been created by artist Lennart Frank, who forged and sculpted them from an mixture combine of various lava rocks to create a layered impact.
A mix of pigmented mixture and sand provides the islands their reddish-brown hue, whereas the rugged texture brings a tactile ingredient to the area that enhances the model’s clothes.
The earthy tones are echoed within the metallic garments rails, in addition to within the color of a carpet utilized to the surfaces inside a extra intimate area on the rear of the shop.
A custom-made mesh ceiling was designed to evoke a misty white sky, whereas additionally concealing lights and technical gear.
Mirrors and screens displaying movies of the Icelandic panorama assist to outline the move of motion by the area and add a playful dimension to the procuring expertise.
Gonzalez and Haase based their Berlin-based studio in 1999. The agency works on industrial, residential and cultural tasks, creating spatial ideas and experiences that foreground the interaction between mild and structure.
Earlier interiors designed by Gonzalez Haase AAS embrace a minimal workplace for a Berlin communications agency and a sparse, white-walled idea retailer in Lisbon that occupies a disused warehouse.
The pictures is by Thomas Meyer, Ostkreuz Images.
