American magnificence model Glossier has opened its first worldwide flagship retailer in London’s Covent Backyard neighbourhood, that includes an ornate emblem designed to mirror the store’s historic location.
Glossier London is positioned at 43 King Avenue, a Seventeenth-century townhouse in Covent Backyard mentioned to be the oldest surviving constructing within the piazza, and was created by the model’s in-house design group.
As the sweetness model’s first flagship retailer outdoors of the US, Glossier supposed for the store to strike a stability between sustaining the intricate design particulars of the historic townhouse whereas additionally rooting the interiors within the model’s trademark trendy fashion.
Guests enter the shop by way of a seven-metres-tall grand lobby the place they encounter a big “G” for Glossier, designed in ornate silver-coloured calligraphy that nods to the grandeur of the constructing.
“We took inspiration from the structure and wealthy historical past of this specific townhouse, the oldest in Covent Backyard,” mentioned Adriana Deleo, Glossier’s deputy inventive director and head of its in-house design group.
“Inside you’ll discover trendy takes on the standard options of the townhouse like Glossier G rosettes laid into the wooden flooring, or superbly ornate cornice particulars that we included into our emblem,” she added.
“We even developed perforated pink steel partitions, so to see the unique constructing particulars behind them, making a modern illuminated veil.”
The Glossier emblem on the retailer’s entrance sits above a spherical bubblegum-pink bench, which is surrounded by numerous undulating marble accents. Gentle-hued wood parquet flooring provides a contemporary contact towards the constructing’s unique arches and cornices.
After coming into the lobby, guests can take a look at and purchase make-up and different cosmetics at an expansive magnificence area that can also be designed in numerous shades of sugary pinks and browns.
The area additionally options Glossier’s signature “You Look Good Mirrors” present in present shops and a flexible “moist bar” that holds numerous testers of the model’s merchandise, illuminated by overhanging bulbous pendant lights.
White vases of pink roses are positioned within the magnificence area the place they distinction towards trendy artworks, together with an overly-saturated summary {photograph} of flower petals that hangs on the wall.
Glossier London’s opening follows the sweetness model’s pop-up store that was positioned on Covent Backyard’s Floral Avenue in 2019, which was adorned with brightly-coloured floral wallpaper as an ode to the store’s location.
Based by Emily Weiss in 2014, initially as an e-commerce website, the Glossier model has a small variety of different bricks-and-mortar shops in America.
These embrace a just lately opened store in Los Angeles with gigantic, billboard-style lettering on its facade that takes cues from the world-famous Hollywood signal.
The pictures is courtesy of Glossier.
