Promoting Week New York offers a essential assembly level for the ecosystem. This yr’s occasion was no totally different, as your complete business gathered in NYC to debate the most well liked subjects and cutting-edge options, together with information collaboration, client information methods, and naturally, AI.
As soon as once more, LiveRamp took middle stage to proceed guiding entrepreneurs towards the cutting-edge of data-driven advertising and marketing. With a number of bulletins, in addition to 9 talking classes at this yr’s occasion, LiveRamp highlighted its imaginative and prescient for the subsequent wave of knowledge collaboration, laying out how manufacturers can develop and drive stronger returns utilizing identification, clear rooms, media networks, and AI.
Seize the info collaboration alternative
Knowledge collaboration was one of many focal factors of Promoting Week New York, with a number of the largest classes and activations centered on clear rooms, and first-party information woven in all through as a must-do for corporations to succeed.
Recent off asserting new updates to its Knowledge Collaboration Platform, LiveRamp spotlighted its imaginative and prescient for a way the business can reap the benefits of information collaboration to speed up progress. LiveRamp CEO Scott Howe drew parallels between studying to prepare dinner and constructing information collaboration expertise, highlighting cutting-edge use circumstances that corporations stand to realize as soon as they construct fluency in information collaboration, like superior multi-party information collaboration, dynamic real-time marketing campaign changes, and predictive analytics for future campaigns.
Unlocking clear room measurement
LiveRamp additionally dug deeper into one other use case, clear room measurement, main a panel that includes Certainly, Kinective Media by United Airways, and Spotify, and what their greatest practices had been for driving outcomes, in addition to one other panel that includes Hill’s Pet Vitamin.
Driving worth from media networks
LiveRamp additionally spotlighted media networks, one of many main use circumstances for information collaboration, throughout a number of panels.
- In a fireplace, Caroline Liu, Head of Technique, Insights & Operations at Walgreens Promoting Group, shared WAG’s plans for persevering with to push its information collaboration ahead, and suggestions for others beginning their very own media networks.
- LiveRamp additionally joined a panel led by Goal Roundel unpacking how information collaboration is a key a part of their media community’s capabilities.
Connectivity: AI, CTV, and all the omnichannel locations entrepreneurs need
LiveRamp additionally highlighted the newest methods entrepreneurs can leverage authenticated connectivity to allow the omnichannel expertise they need, together with connecting to and measuring rising AI locations, connectivity for in-demand locations like CTV, and all the opposite locations that matter.
AI classes had been in all places at Promoting Week New York, and a spotlight of the convention was LiveRamp including the first-ever AI connections to its expansive community, together with personalizing AI-powered searches in partnership with Perplexity and connecting AI-powered customized audiences in partnership with Chalice. In an AI-focused panel, LiveRamp, Perplexity, in addition to AI innovators Dotdash Meredith and Havas Media Group, highlighted their classes discovered throughout AI’s early days, in addition to unpacked how model entrepreneurs may drive higher worth from their AI investments and make them actual.
LiveRamp additionally continued to enhance CTV connectivity, with DIRECTV asserting it’s utilizing LiveRamp’s Authenticated Site visitors Answer to allow entrepreneurs to leverage people-based advertising and marketing with DIRECTV’s properties. LiveRamp then joined panels with DIRECTV and DISH, respectively, to debate how entrepreneurs may get probably the most out of their CTV advertising and marketing, as omnichannel continues to extend in significance.
Trying forward
Comply with the LiveRamp weblog for extra content material from LiveRamp’s Promoting Week classes!
Keep tuned for information of LiveRamp’s rising milestones round information collaboration, together with clear room adoption and extra methods for entrepreneurs to faucet AI for the way forward for connectivity.
