Certification Strengthens Privateness Protections and Builds Client Belief
LiveRamp is proud to announce it has accomplished the ultimate settlement with the Digital Promoting Alliance (DAA) for our Authenticated Visitors Answer (ATS) and people-based identifier, RampID, to develop into addressable media identifiers (AMIs)-certified, making LiveRamp the business’s first firm to take action.
The AMIs coverage framework was developed and launched by the Partnership for Accountable Addressable Media (PRAM) earlier this 12 months. The DAA agreed to handle the certification course of for firms in collaboration with TrustArc. The advantages of AMIs certification are four-fold; it would serve to:
- Allow higher promoting, outcomes, and measurement for the ecosystem
- Present significant selections to customers, publishers, companies, and advertisers
- Improve privateness protections for people
- Keep the essential performance wanted to ship high quality ad-supported content material and providers throughout the digital ecosystem
In turning into DAA AMIs licensed, LiveRamp is taking a management place as an organization ideally suited to assist its buy- and sell-side companions higher join knowledge and enhance buyer experiences whereas staying compliant with extensively various authorized and regulatory necessities.
“The DAA is happy to acknowledge LiveRamp for being the primary firm to realize the milestone of a closing settlement to topic its ATS expertise and processes to the strong AMIs certification DAA has developed,” stated DAA Government Director, Lou Mastria, CIPP/US, CISSP. “The DAA certification course of will assist be certain that present and future identifiers are privateness protecting and shopper pleasant, whereas assembly the operational wants of digital advert consumers and different firms within the provide chain. We look ahead to working with LiveRamp to increase the advantages of this certification to its companions and prospects.”
Privateness is embedded in all the pieces LiveRamp does, and we continuously push ourselves to exceed even the very best requirements. That is why ATS was constructed on best-in-breed, people-based id and designed to harbor shopper belief and transparency. In at this time’s regulatory-dominated and more and more cookieless world, this ensures advertising applications may be constructed upon a sturdy basis that makes use of expertise designed to resist evolving privateness and browser insurance policies. Recognizing this benefit, the answer continues to achieve adoption with entrepreneurs and publishers around the globe. At the moment, ATS is reside in 21 international locations, counting greater than 11,000 writer domains, 450 manufacturers, and 135 demand- and sell-side platforms as companions.
“International privateness regulation continues to be an evolution, and with much more laws going into impact on January 1, it’s essential for firms to take proactive steps to make sure promoting options are privacy-protected and uphold shopper alternative,” stated LiveRamp’s Travis Clinger, SVP of Activations and Addressability. “This has been a high enterprise precedence for LiveRamp even earlier than the onset of GDPR, and it’s one thing we are going to proceed to champion as we construct a extra reliant and clear ecosystem with out antiquated identifiers.”
Guaranteeing the accountable deployment of identifiers within the market is a high precedence for LiveRamp and its friends. Alongside executives from the Knowledge Promoting Alliance (DAA), Criteo, and Publishers Clearing Home, Travis took the stage on the ANA’s 2022 Masters of Promoting Regulation Convention yesterday to debate how we as an business can construct shopper belief whereas safeguarding the core performance of our promoting ecosystem.
DAA’s certification is supported by the main advert business teams, together with the 4As, American Promoting Federation, ANA, IAB, and Community Promoting Initiative. Be taught extra about AMIs on the DAA web site.
LiveRamp is the impartial, privacy-centric platform that powers the whole buyer life cycle at this time, whereas getting ready for the enterprise of tomorrow. Attain out to [email protected] to study what LiveRamp can do for you.
