Dezeen has teamed up with ASUS Zenbook to curate a serious exhibition throughout London Design Competition exploring materiality, craftsmanship and synthetic intelligence.
Titled Design You Can Really feel, the exhibition will showcase how materials qualities akin to type, color and texture could be mixed to create objects or moments that awaken the senses.
Featured designers embody Fernando Laposse, Giles Miller, Pure Materials Studio, Niceworkshop and Studio Moreover.
The exhibition may also embody a specifically commissioned piece by Future Facility, the design and analysis studio led by distinguished designers Kim Colin, Sam Hecht and Leo Leitner.
Exhibition to inform the story of Ceraluminum
On the coronary heart of the exhibition might be an exploration of Ceraluminum, an modern new materials that is used to create the distinct visible identification of the ASUS Zenbook sequence of laptops.
Ceraluminum combines the lightness of metallic with the resilience of ceramics by way of an aluminium ceramisation course of, leading to a brand new proprietary materials with distinctive nature-inspired hues that make every object distinctive.
Not like conventional aluminium anodisation, the method eliminates risky natural compounds (VOCs) and heavy metals and leads to a 100-per-cent recyclable materials.
This might be introduced alongside work by different main designers and curated round themes that talk to the qualities of Ceraluminum and showcase ASUS’s strategy to design.
A celebration of ASUS Zenbook
The Design You Can Really feel exhibition will have fun Zenbook, the brand new vary of laptops from ASUS.
These skinny and light-weight ultra-portable premium laptops have been crafted with the person in thoughts. The design options have been dictated by their use with the purpose of seamlessly integrating magnificence and performance.
The laptops characteristic superior (synthetic intelligence) AI instruments and are clad within the proprietary Ceraluminum materials.
This mild and sturdy materials can be utilized to create distinctive, eternal designs. Every of the items within the exhibition – which span furnishings, lighting and set up design – will communicate to those qualities in numerous methods, whereas Niceworkshop has produced a chunk of furnishings immediately utilizing the fabric.
The particular fee by Future Facility may also be crafted from Ceraluminum.
Via this conceptual design, the studio will discover the connection between the digital and bodily worlds and ask how AI and materiality can change our relationship with expertise.
Guests to the exhibition may also be capable of study concerning the design story behind ASUS Zenbook and check out the AI instruments it options for themselves.
Design You Can Really feel takes place throughout LDF
Design You Can Really feel will run from 17 to 22 September at Protein Studios in Shoreditch throughout London Design Competition.
Extra particulars of the exhibition, together with particulars of the work on show, might be introduced within the coming weeks at: dezeen.com/designyoucanfeel.
The exhibition graphic on the prime of this submit is by My Stunning Metropolis, which used the generative AI software Midjourney to create the imagery. You may see Dezeen’s coverage on AI right here.
London Design Competition 2024
London Design Competition 2024 takes place from 16-22 September 2024. See our London Design Competition 2024 information on Dezeen Occasions Information for details about the numerous different exhibitions, installations and talks happening all through the week.
Partnership content material
The Design You Can Really feel exhibition is a partnership between Dezeen and ASUS Zenbook. Discover out extra about Dezeen partnership content material right here.
