Style model Bottega Veneta has opened a retailer on London’s Sloane Avenue that pulls on supplies, furnishings and design methods from Italy’s Veneto area.
Positioned on the base of a nine-storey Twenties crimson brick condominium advanced, the shop sits behind a white-rendered frontage with doric column-style detailings.
It was opened as the primary retailer to implement Matthieu Blazy’s imaginative and prescient for the model and its bodily retail places, following his appointment as Bottega Veneta’s inventive director in 2021.
The inside was designed utilizing supplies, furnishings and furnishings related to the Veneto area the place the model was based – the northeastern space of Italy that encompasses the land between the Dolomite Mountains and the Adriatic Sea and incorporates town of Venice.
“Bottega Veneta’s id isn’t solely mirrored within the furnishings, however all through the area, creating its uniquely heat ambiance,” Bottega Veneta stated of the shop.
Upon coming into the area, guests are met by a largely open inside. That is zoned by 4 massive, curved picket volumes that had been inserted on the centre of the shop and introduce a unfastened symmetry to the division and organisation of the area.
These picket volumes are constructed from darkish wooden and have a multi-faceted design, incorporating protruding components and geometric cut-outs which can be fitted with shelving to be used as show areas for the model’s equipment and footwear.
Past subtly zoning the bottom ground of the shop into three distinct areas, the picket volumes additionally create a sequence of intimate areas and rooms tucked behind, inside and between every of their adjoining buildings.
The ground of the shop was blanketed in terrazzo, a cloth chosen for its ties to Venice, the model stated.
The motion of water knowledgeable the design of the terrazzo, which has an oscillating look that was achieved via using 4 completely different stones – Bardiglio, Carrara, Verde Alpi, and Grigio Carnico.
Louvred veined stone panels framed in a brassy steel trim line the entrance and rear of the shop and supply extra depth and color to the inside.
The place not used as ornamental panelling, smaller brass-framed louvred panels are additionally used as mirrors that may be twisted and turned to mirror and face varied components of the shop.
Woven sofas and armchairs nod to the Intrecciato woven equipment and clothes that the model has change into recognized for. The furnishings items had been constructed from leather-based in hues of inexperienced, brown and black and paired with a forest inexperienced rug.
Sculpted picket aspect tables and arduous furnishings are scattered all through the inside.
A staircase, tucked to the aspect of the shop, is clad in the identical stone that covers the flooring and lined in glass and brass to tie it in with the structural fixtures that may be discovered all through the inside.
At this 12 months’s Milan design week, Bottega Veneta unveiled a collaboration with Italian designer Gaetano Pesce that noticed him design his first-ever purse.
Previous to their collaboration on equipment, Pesce created a swirling resin set comprised of 400 customized chairs and a pooling multi-coloured ground for Bottega Veneta’s Spring Summer time 2023 present.
The images is courtesy of Bottega Veneta.
