Trend model Stone Island has debuted a retail idea by Dutch studio AMO, which incorporates surfaces constructed from compressed shredded paper, burnt cork and sand-coated metal.
The analysis studio, affiliated with structure agency OMA, created the shop idea to have a good time Stone Island’s fortieth anniversary.
In addition to an replace to the appear and feel of the interiors, AMO has designed the areas to host a program of public displays, salons, workshops and personal occasions past retailer opening hours.
For the shop’s structure, the studio referenced the “revolutionary” method taken by the Italian model to remodeling supplies for its merchandise, significantly outwear.
“Analysis and innovation are on the core of Stone Island,” stated AMO director Samir Bantal, who labored with Natalie Konopelski, Giulio Margheri and Mateusz Kiercz on the mission.
“The house, materiality, and program of the shops underpin the model’s ethos, and reinforce a way of belonging of its neighborhood of like-minded folks,” he continued.
The inaugural retailer to be designed primarily based on this path is the 180-square-metre house in Chicago, Stone Island’s first within the metropolis.
The house options altar-like niches for displaying archival items and prototypes to focus on Stone Island’s deal with know-how and growth.
Surfaces all through the shop are meant to seem like stone, although none are literally constructed from it. As an alternative, off-the-shelf supplies have been handled in a wide range of methods to copy the identical visible qualities.
Shredded paper and resin have been compressed below excessive stress to provide sturdy panels that mimic concrete, and used to create sculptural shows for merchandise.
Cork – which is a staple in current Stone Island shops – was burnt, sandblasted and coated to create a darkish texture. Utilized to the partitions, the fabric helps to each take up sound and management humidity, whereas the ceiling is roofed with a sawtooth association of translucent gentle bins.
Corrugated metal panels have been sand-coated to create a softer end and used to type a curved partition across the becoming rooms.
On the retailer’s entrance, which has a brilliant orange flooring, a digital chandelier is suspended from the ceiling and broadcasts messages to customers.
Following the opening of the Chicago retailer in October 2022, plans are in place to roll out the idea at areas together with Seoul, Munich and Stockholm.
“Stone Island and AMO share values of innovation, performance, and keenness,” stated Stone Island artistic director and president Carlo Rivetti.
“I’m very completely happy to start this vital partnership, a brand new visible method for our shops, to talk to our communities.”
AMO was based because the analysis arm of OMA, and has developed long-standing relationships with a number of style manufacturers.
One among its most frequent collaborators is Prada – the studio has designed plenty of environments for the Italian model’s runways reveals over time.
Most just lately, AMO labored with French model Jacquemus to create a Paris boutique with a “bedroom-like” inside and a terracruda-clad shop-in-shop at London’s Selfridges.
The images is by Marco Cappelletti, courtesy of Stone Island and OMA/AMO.
