Earlier this week, Dreamforce 2022 made its return to San Francisco the place Salesforce launched its new real-time information platform, Genie. LiveRamp was featured as a key associate in Genie’s launch for powering extremely customized buyer experiences by way of enriching and activating information throughout the promoting ecosystem. Salesforce customers can now entry LiveRamp know-how by way of the LiveRamp Distribution App now out there within the Appexchange.
Entrepreneurs leverage platforms like Genie as the one supply of fact to drive personalization. LiveRamp Distribution gives Salesforce prospects instruments to construct extra correct audiences powered by RampID, our people-based identifier, and entry to direct integrations with a community of over 500 platforms and companions for activation. This allows extra impactful, customized and related advertising applications throughout the whole ecosystem. All activations by way of LiveRamp occur with out sharing hashed or uncooked PII immediately with any activation platform, so privateness is all the time protected.
“Buyer information platforms are remodeling the promoting ecosystem into one that’s extra customer-first. By enabling a single, real-time view of the shopper and centralization of buyer information, Salesforce Genie can ship unparalleled consistency and effectiveness throughout all buyer touchpoints all through the media ecosystem,” mentioned Travis Clinger, SVP of Activations and Addressability, LiveRamp.
In keeping with Salesforce’s Fifth Version of the State of the Linked Shopper report, 62% of respondents shared that they count on firms to anticipate their wants. With pervasive information fragmentation throughout the ecosystem inhibiting this customized buyer expertise, manufacturers require superior segmentation and activation capabilities to efficiently have interaction prospects with the best message on the proper second on the best channel.
Our partnership empowers entrepreneurs to take extra management over their information, with capabilities together with:
- Construct and mannequin superior audiences, equivalent to lookalike audiences with real-time insights by way of our segmentation capabilities
- Increase audiences with extra third-party information insights by way of the Information Market
- Construct and activate addressable audiences powered by RampID utilizing first- and third-party information throughout greater than 500 ecosystem companions, together with premium publishers
Supporting CDPs with Activation
To develop and stay aggressive, companies should discover new methods to interact their prospects and ship customized and related messages to them by way of their most popular channels. It’s the highly effective mixture of platforms like Genie and LiveRamp that makes it doable to rework customized experiences and improve the attain and accuracy of selling applications whereas respecting shopper privateness.
Study extra about our partnership right here or attain out to [email protected] for extra data.
