In case you are not already testing the assumptions that you’re making about your consumer, then you’re already behind. Every little thing from the way you perceive the affected person journey to how your answer will enhance the affected person journey.
Validating these assumptions upfront will profit everybody – your venture crew, the enterprise, the affected person, and the complete healthcare ecosystem. Should you don’t, you’ll construct one thing that’s handy for you, however not essentially in your consumer and buyer.
At this stage, you will want to concentrate on validating the downside area and your answer’s worth proposition.
However how precisely do you have to check this? One possibility is to run smoke assessments on social media to entry giant units of the B2C inhabitants. Arrange an advert marketing campaign about the issue framed as your answer’s worth proposition. Every advert represents a special worth proposition that you just consider you possibly can present to the consumer. And sure, do that even when these propositions’ feasibility hasn’t but been validated!
