The advertising and promoting panorama is present process a seismic shift. With the deprecation of third-party cookies and a rising emphasis on information privateness, manufacturers are going through unprecedented challenges, whereas additionally being introduced with an unbelievable alternative to interrupt free of knowledge silos in pursuit of the north star of unifying the buyer journey.
Wakefield Analysis, in partnership with LiveRamp, not too long ago studied this important juncture: 90% of executives acknowledge that their organizations have invested closely in information assortment, but lack the instruments to actually put it to use.
In the identical report, 97% of entrepreneurs reported struggling to precisely gauge advertising affect, hindering efforts to optimize campaigns, obtain holistic measurement, and maximize return on advert spend (ROAS).
As entrepreneurs search for new options to maintain data-driven advertising and energy outcomes that drive the enterprise, they will leverage synergies between LiveRamp, Snowflake, and Braze to raised perceive their prospects and optimize their methods to match.
A Symphony of Platforms for Unified Buyer Insights
Leveraging these highly effective instruments along with each other can unlock deeper insights into prospects than ever earlier than.
LiveRamp’s sturdy, privacy-centric identifier, RampID, presents a basis for entrepreneurs to proceed driving data-driven advertising within the face of sign loss. By safely connecting extra information throughout the ecosystem, RampID helps entrepreneurs have interaction in people-based advertising instead of deprecating alerts like third-party cookies. Entrepreneurs can enhance activation and connectivity throughout each channel the place their audiences are spending time, guarantee correct measurement, and leverage LiveRamp’s premier world ecosystem.
Entrepreneurs working in Snowflake’s AI Knowledge Cloud for Media can make the most of LiveRamp’s integration to leverage RampID for faster, simpler advertising, with out ever leaving their Snowflake atmosphere, lowering client information privateness issues by supporting analytic operations on data.
LiveRamp’s integration with the Braze Buyer Engagement Platform permits entrepreneurs to then shut the loop with insights into buyer interactions in SMS, electronic mail, and messaging occasions, enabling a holistic view of the client journey. Entrepreneurs can higher perceive every buyer’s distinctive touchpoints, and use these insights to refine their methods and reactivate throughout LiveRamp’s premier world ecosystem of 900 companions.
By way of seamless integration, these platforms unlock a treasure trove of actionable insights:
- Consistency in segmentation: Entrepreneurs can use the identical taxonomy throughout each their adtech and martech activations, guaranteeing uniform cross-channel segmentation for streamlined, correct campaigns.
- Precision viewers concentrating on: Entrepreneurs can profit from superior segmentation, testing, and activation from their Snowflake atmosphere, leveraging LiveRamp and Braze’s enhanced connectivity.
- Knowledge-driven optimization and measurement: Knowledge-driven advertising, along with the person-level perception of LiveRamp’s authenticated ecosystem, permits correct attribution of conversions throughout channels – together with bridging media and owned channels, serving to entrepreneurs to optimize campaigns and drive actual enterprise outcomes.
- Enhanced information privateness: The safety and controls enabled by RampID, along with Snowflake’s Safe Knowledge Sharing, reduce information motion and prioritize buyer privateness.
“Our focus is on maximizing marketer insights and outcomes in addition to enablement of promoting options through the Snowflake AI Knowledge Cloud,” stated David Wells, Media, Leisure, and Promoting Business Principal at Snowflake. “Entrepreneurs work with LiveRamp and Braze in Snowflake to drive extra performant campaigns all whereas minimizing information motion and maximizing privateness.”
“Whereas personalizing, in addition to measuring, each buyer touchpoint turns into important for entrepreneurs, LiveRamp is important for creating an omnichannel, unified view of each buyer’s journey,” stated Dave Goldstein, VP, Ecosystem Development at Braze. “Layered with the Braze platform’s insights, entrepreneurs now achieve unprecedented perception into the client journey through martech touchpoints as nicely, enabling them to activate first-party information, and derive higher insights, throughout their paid and owned channels.”
The Way forward for Advertising is Collaborative
Because the digital promoting panorama continues to evolve, the power to leverage information extra successfully and in a privacy-conscious method would be the cornerstone of promoting success. The LiveRamp, Braze, and Snowflake partnership delivers advantages for entrepreneurs centered on overcoming in the present day’s challenges with data-driven advertising methods that resonate with prospects.
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